European Tour Launches Interactive Golf Swing Technology

By THE EUROPEAN TOUR

The European Tour announced the launch of The Swing Index, the first artificial intelligence technology that enables millions of golfers to improve their golf swing. The Swing Index mobile app links golfers to PGA professionals around the world, providing every golfer a two-way, personal experience to send in their golf swing and create rapid game improvement.

The Swing Index was built by a team of the world’s top golf swing coaches and data scientists to study why players mishit the golf ball. The research uncovered that every player has a Primary Swing Fault that prevents their sustainable game improvement. When the player corrects their Primary Swing Fault, their performance dramatically improves. The research was converted into a mobile app called The Swing Index, where players submit their personal swing from their mobile device where an Artificial Intelligence engine (SwingAI) guided by a world class teaching pro identifies your Primary Swing Fault and produces a personalised step by step roadmap to unleash your potential as a golfer. The result has been sustainable game improvement for player.

Players can download Swing Index on the App Store or Google Play and sign up for their Swing Index.

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About The Swing Index
The Swing Index, where players can submit their swing from their mobile device where an Artificial Intelligence engine (SwingAI) guided by a world class teaching pro identifies your Primary Swing Fault and produces a personalised step by step roadmap to unleash your potential as a golfer. The result is sustainable game improvement

For more information on The Swing Index, click here.

About The European Tour
The European Tour celebrates men’s professional golf on a global stage, combining innovation, diversity and world-class golf. In 2019, the European Tour International Schedule will feature a minimum of 46 tournaments in 31 countries, including eight Rolex Series events, all part of the Race to Dubai.

Celebrating the global connectivity of the European Tour and Dubai, the Race to Dubai is a season-long competition to crown the European Tour’s Number One player, an honour which in 2018 went to Italy’s Francesco Molinari for the first time, and which, since 2009, has also been achieved three times by Rory McIlroy, twice by Henrik Stenson, and once each by Lee Westwood, Martin Kaymer, Luke Donald and Tommy Fleetwood.

Since its formation in 1972, the European Tour has witnessed 29 Members celebrate a total of 55 Major Championship titles between them, enjoyed 11 Members attaining the pinnacle of World Number One and has celebrated its diversity as players from 36 different countries have won on the Tour.

The European Tour also manages the developmental Challenge Tour and the Staysure Tour (formerly known as the Senior Tour) which is the men’s professional golf tour for members aged 50 and older.

The European Tour is also the Managing Partner of Ryder Cup Europe, the body which, alongside the PGA of America, administers golf’s greatest team contest, The Ryder Cup. In 2018, the 42nd staging of the biennial contest between Europe and the United States of America took place at Le Golf National, France, from September 28-30. Europe were the victors with a score of 17.5-10.5.

The European Tour broadcasts live coverage of its tournaments to more than 150 countries every week, generating in excess of 2,200 global broadcast hours for each event. It also enjoys the support of many of the world’s leading business brands with Rolex, BMW, Callaway, DP World, Dubai Duty Free, Emirates, Hilton and Workday as Official Partners.