Maui Jim Become European Tour Official Eyewear Supplier
- Category: Inside Golf
- Published: 2019-06-27
By THE EUROPEAN TOUR
Maui Jim, the sunglasses and eyewear manufacturer renowned for its superior lens technology and premium collection, has become the Official Eyewear Supplier of the European Tour.
As part of the new agreement, the Hawaii-based brand will supply eyewear to European Tour staff working at events across the world. Benefiting from global marketing rights as well as an onsite presence at several tournaments throughout the season, the agreement will also enable Maui Jim to further engage with golf fans around the world across traditional and digital platforms.