Korn Ferry Tour, TPC Colorado Championship At Heron Lakes Partner With Ascendant National Title To Sponsor “The Ascendant at TPC Colorado”
- Category: Inside Golf
- Published: 2022-02-24
BERTHOUD, COLORADO — The TPC Colorado Championship at Heron Lakes announced a five-year partnership through 2026 with Ascendant National Title, a Cypress Ascendant Company, to serve as the event’s official title sponsor. The tournament, which earned the 2021 Korn Ferry Tour Tournament of the Year Award, will formally become The Ascendant at TPC Colorado and continue its residency at TPC Colorado, the host course for the first three iterations. The 2022 playing of The Ascendant at TPC Colorado is set for June 30 through July 3 in Berthoud, Colorado.
“We are excited to announce Ascendant National Title as a title sponsor on the Korn Ferry Tour and as the Official Title Insurer for the PGA TOUR and PGA TOUR Champions,” said Korn Ferry Tour President Alex Baldwin. “The Cypress Ascendant Company’s mission is based in innovation, helping people and making a difference in the community, which are all ideals we share on our Tour. We look forward to working closely with Ascendant National Title to make a positive impact on the Front Range, especially with the First Tee – Colorado Rocky Mountains.”
The Ascendant at TPC Colorado is a 72-hole tournament featuring 156 players from around the world. Debuting in 2019, The Ascendant at TPC Colorado has quickly become one of the premier stops on the Korn Ferry Tour, as evidenced by its award-winning 2021 event. Last July, 46-year-old Tag Ridings conquered the 7,991-yard setup — which was the longest in Korn Ferry Tour history and featured the longest hole in PGA TOUR-sanctioned tournament play, the 773-yard par-5 13th — and won a three-man sudden-death playoff for his second career victory. The third and final rounds were streamed via PGA TOUR LIVE.
One year prior, Will Zalatoris captured the 2020 title for his first Korn Ferry Tour victory and went on to secure PGA TOUR membership as part of the 2020-21 graduating class, in addition to winning the 2020-21 PGA TOUR Rookie of the Year Award, also known as the Arnold Palmer Award.
“We are thrilled to partner with Ascendant National Title and continue to showcase the only PGA TOUR-sanctioned professional golf tournament on the Front Range,” said Tournament Director Drew Blass. “We have had incredible success in our three years at TPC Colorado and now The Ascendant at TPC Colorado will provide us the opportunity to enhance our event, further our efforts of making an impact in our community and keep PGA TOUR golf on the Front Range.”
As part of the PGA TOUR’s Official Marketing Partner program, Ascendant National Title will become the Official Title Insurer of the PGA TOUR and PGA TOUR Champions. Through the partnership, Ascendant National Title will activate across the PGA TOUR and PGA TOUR Champions by hosting at tournaments in key markets, entering relationships with PGA TOUR members and supporting the First Tee.
“We are incredibly honored and excited to join the PGA TOUR family as an Official Marketing Partner and Korn Ferry Tour Title Sponsor,” said Ascendant National Title President and Managing Partner Anthony Knight. “None of this would have been possible without our parent company and partner, Cypress Ascendant, and their generous support and vision for this PGA TOUR partnership.”
The Ascendant at TPC Colorado will be the 19th of 26 events on the 2022 Korn Ferry Tour schedule. The 2022 regular season will conclude at the Pinnacle Bank Championship presented by Aetna, where 25 PGA TOUR cards will be awarded based on the points standings. An additional 25 PGA TOUR cards will be awarded at the conclusion of the 2022 Korn Ferry Tour Finals.
“Our alignment with the PGA TOUR embraces shared values of making a positive impact in the community locally and nationally, striving for excellence and promoting notable charitable work,” added Knight. “This is paramount to Ascendant’s commitment in creating a landmark impact within the title insurance industry.”
For more information about The Ascendant at TPC Colorado, including ticketing and volunteer opportunities, please visit theAscendant.com.
About Korn Ferry Tour
Founded (1990), owned and operated by the PGA TOUR, the Korn Ferry Tour identifies and develops golf's next stars, preparing them to compete and win on the game's biggest stage. The Korn Ferry Tour, which has served as a path to the PGA TOUR since its inception, began providing 50 PGA TOUR cards annually in 2013. Each season, the top 25 players secure PGA TOUR cards via the Korn Ferry Tour’s regular season and an additional 25 players secure promotion through the Korn Ferry Tour Finals. With more than 600 PGA TOUR titles, 25 major championships and six FedExCup champions, Korn Ferry Tour alumni make up over 80 percent of the PGA TOUR’s current membership. To learn more about the PGA TOUR, the Korn Ferry Tour and to follow the season-long quest for a PGA TOUR card, visit PGATOUR.COM or follow the Korn Ferry Tour on social media.
Six Korn Ferry Tour events are televised annually on GOLF Channel in the United States, with tournament programming also available via 22 linear TV partners in 170-plus countries and territories. Over 70 hours of live coverage is available in 130-plus countries and territories. Programming is also available via the OTT platform GOLFTV powered by PGA TOUR in every market outside of the United States (240-plus countries and territories), excluding China, Korea and Russia, with live coverage distributed in 130-plus countries and territories.
About Korn Ferry
Korn Ferry is a global organizational consulting firm. We work with clients to design their organizational structures, roles and responsibilities. We help them hire the right people and advise them on how to reward, develop and motivate their workforce. And, we help professionals navigate and advance their careers.
About Ascendant National Title
Ascendant National Title, a Cypress Ascendant company and the Official Title Insurer of the PGA Tour, is a national title and escrow company providing extraordinary, personalized service to the real estate community. Employing top tier innovative technology and teams with vast experience managing commercial, lender, default and residential transactions, Ascendant is committed to exceeding expectations for all clients whether local or national. Headquartered in Denver, Colorado, Ascendant is proud to be the namesake sponsor of The Ascendant at TPC Colorado, a premier tournament event. The company is presently licensed in 37 States and continues to expand their footprint through key partnerships and strategic acquisitions.
About The Ascendant at TPC Colorado
The Ascendant at TPC Colorado first joined the Korn Ferry Tour in September 2018. In the first three years, the event has generated more than $50,000 for local charities and produced three incredible champions; Nelson Ledesma (2019), Will Zalatoris (2020) and Tag Ridings (2021). Scheduled for June 27-July 3, 2022 the tournament will once again host a field of 156 golfers as they compete for a share of the $750,000 purse and a spot on the PGA TOUR. As the pathway to the PGA TOUR, the Korn Ferry Tour annually produces talented professional golfers who are ready to compete and win on golf's biggest stage. Hosted at TPC Colorado, an Arthur Schaupeter Golf Course Architects designed course with the picturesque mountain views of the Front Range. For information about available opportunities including corporate partnerships, volunteers, and ticket sales, please visit the official tournament website at www.theAscendant.com. Information can also be found on Facebook, Instagram, and Twitter or by calling 970-528-9957.