Money Game: For Today’s Pros, Corporate Sponsorships Go Way Beyond Dollars & Cents

When equipment manufacturers sponsor players, no one struggles to guess why they do it. What makes corporate sponsorships worth their while is more complicated.

GOLF’s Paul Sullivan explains the real juice is breaking through the marketing noise: Golf gives companies a direct link to a sport where their customers, average golfers at best, can feel connected to — and maybe even meet — the top players in the world.

Click here to read the full story...