PGA TOUR Logo Turns 40

Forty years ago, Commissioner Deane Beman changed the face of the PGA TOUR.

Laury Livsey shares the story of how in 1974, when Deane Beman became the PGA TOUR’s second commissioner, and even before he started on the job he realized the TOUR’s logo, a shield with its blue outline, vertical red-and-white stripes and PGA TOUR in white lettering against a blue field inside the shield, suggested nothing of golf.

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