Under Armour & Stephen Curry Launch Curry Brand

Curry Brand features footwear, apparel, and accessories backed by Under Armour’s performance product innovations. But there’s more to the brand than product — a percentage of Curry Brand’s yearly revenue will be invested in under-resourced communities. The goals are as high-achieving as his basketball records: by 2025, the Curry Brand aims to create at least 20 safe places to play, support 125 programs that impact young athletes, and deliver opportunities to train more than 15,000 coaches — making an overall impact on more than 100,000 youth.

Curry, an avid golfer who plays to a plus 2.1 handicap, has been a prominent figure in celebrity tournaments and other events such as the recent “The Match: Champions for Change.”

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