Golf Canada Has An App For That
- Details
- Category: Inside Golf
- Published: 2020-12-03
By BRENT LONG, Golf Canada
Canadians golfers are playing golf and adapting to new technology such as the Golf Canada App like never before.
“It has been here for years, creeping into our lives, but the rapid spread of technology accelerated by the pandemic has led to a digital transformation like no other – even for golfers, who now book the vast majority of their tee times on-line, post their scores digitally and use a virtual scorecard,” says Vanessa Morbi, Senior Director of Marketing at Golf Canada.
“Many businesses across this land have been extremely busy creating and expanding digital platforms to maintain or grow their business, while connecting with old and new consumers in creative ways,” added Morbi. “The launch of Golf Canada’s bilingual app on August 1, 2020 was a perfect parallel with the smartphone app boom. It has hit a real sweet spot with Canadian golfers.”